The Insider privacy policy


What is The Insider?

The Insider is a shared, 'opt-in' database of the details of audience members who are interested in receiving offers and information about visits to cultural venues and activities. 'Opt in' means we won't add your details to The Insider unless you confirm you would like us to do so and that you agree to the terms of this policy which explains what we do with the information in The Insider.

Who's behind The Insider?

The Insider is a joint project by a group of leading North East based cultural organisations (the Newcastle Gateshead Cultural Venues Consortium or NGCV), operating venues across visual arts, performing arts, music, dance, film, writing and literature, heritage, archives and museums and science communication in North East England.

The current members of NGCV involved in The Insider are:

  • Baltic Centre for Contemporary Art (operated by Baltic Flour Mills Visual Arts Trust)
  • Dance City (trading name of Dance North)
  • International Centre for Life Trust
  • Live Theatre (operated by North East Theatre Trust Limited)
  • Northern Stage (Theatrical Productions) Limited
  • Sage Gateshead (North Music Trust)
  • Seven Stories (trading name of The Centre for Children's Books)
  • Tyne & Wear Archives & Museums (lead authority of which is Newcastle City Council)
  • Tyneside Cinema

From time-to-time, other North East based cultural organisations may join or any of the above members may leave NGCV.

NGCV is supported by a research partner and technology partner:

Privacy commitment

All the venues involved in NGCV are committed to safeguarding your privacy and to this end we have developed the following Privacy Policy to deal with issues which may concern you about how and why we're keeping and using information about you. Please read the Privacy Policy to understand how your personal information will be treated. This policy may change from time-to-time so please check it periodically. It was last updated on 31st July 2014. All members of NGCV operate in accordance with the Data Protection Act 1998.

Why have I received an invitation to join The Insider?

At some point in the past, you have given your personal contact details to one or more of the organisations in NGCV and your consent for them to store your personal data on their marketing database and contact you. Your invitation to join The Insider has been sent to you from this (or these) organisation(s) in compliance with their own Privacy Policy and their obligations under relevant data protection legislation and guidelines. Whether or not you choose to opt in to your information being added to The Insider, please be aware that your personal information which is held by the individual venue or organisation to which you originally gave it, will continue to hold it subject to their own Privacy Policy which is controlled by that organisation and is separate from The Insider and this Privacy Policy.

What personal data is stored?

When you join The Insider or otherwise provide us with your personal information, you consent to your name, contact details and family status being stored on our database, along with information you give us about your past, present and potential future interest in any of NGCV organisations, the cultural forms and programmes they provide and your preferences and attitudes.

Who is my information be shared with?

Only once you have confirmed your express wish to 'opt in' will your data be added to The Insider which is then shared with the venues within NGCV. The Insider is a combined database of details which NGCV will use to make sure you receive offers that are particularly relevant to you and also helps ensure the speed and efficiency of any of your dealings with the venues involved in NGCV.

Helping NGCV operate and use The Insider are the research partner and technology partner identified above. The Insider will be shared with them so they can help NGCV to process your information in a carefully targeted way so you don't get bombarded with offers you are not interested in and to help us to store your information safely and securely and for these reasons we only allow them to use the information in The Insider for the purposes necessary to perform their obligations to NGCV. We do not allow them to use information in The Insider for their own use or marketing and we do not allow them to share it with any other third parties outside NGCV.

We will not share your personal information with any third parties apart from where you have given direct permission for such information to be passed on to specific third party organisations.

How is your personal information used?

The personal information you supply helps us provide you with superior customer service and any offers for events and programmes at the cultural venues taking part in NGCV.

The Insider may use your personal information to contact you via post, phone or email to:

  • communicate offers and incentives;
  • send you confirmation of your bookings;
  • respond to requests or enquiries made by you;
  • correspond with you about a competition;
  • send you marketing material;
  • invite your feedback;
  • conduct research or ask outside research agencies to do so on our behalf;
  • verify your identity if you need help with a forgotten password or you are having login problems with one of our site services;
  • help provide any other services that you have requested; and
  • updating your personal information.

We may from time-to-time ask you for further information in order to update The Insider or for particular purposes. We will always tell you how we will use any further information received from you. Periodically, we will need to send you our website and service announcement updates.

If you would like to revise the information provided to us at any time, or feel what we currently have on record is incorrect, you may update the information by contacting one of the cultural organisations in NGCV and asking them to amend your records on The Insider.

You have the right to obtain from us an electronic or paper copy of all personal information concerning yourself by emailing Lorna Dennison or writing to Morris Hargreaves McIntyre, 50 Copperas Street, Manchester M4 1HS.*

* Morris Hargreaves McIntyre administrates The Insider on behalf of the member organisations.

If you decide you don't want to be part of The Insider at any time you just need to notify us either in writing or by email as mentioned above and we shall ensure information about you held on The Insider is destroyed and no longer used. You will always get the chance to unsubscribe from The Insider if you want to at any time when you receive information from us.

How we protect your information

We take every precaution to protect your information. To this end we maintain strict physical, electronic and administrative safeguards to protect user's personal information from unauthorised or inappropriate access. All personal information stored by us is kept on a server in a secure environment.

Unless agreed by you for marketing purposes, only employees and approved contractors/developers of NGCV which we may appoint from time-to-time, and who need the information to perform a specific job, are granted access to personally identifiable information.

Regular security reviews are held by us to ensure that The Insider remains safe and secure for your protection.

Users Under 18

If you are under 18, please ensure that you obtain your parent/guardian's consent before confirming you wish your information to be included in The Insider.

About us

Each member of NGCV is what is known as a data controller of the information held on our own databases and also jointly together we are the data controllers of The Insider. This phrase 'data controller' is a legal term used to describe the organisation which controls the way information is used and processed.

Each of the organisations in NGCV are individually registered under the Data Protection Act 1998 with the Information Commissioner's Office which regulates data protection and privacy matters in the UK. You can make a complaint to the ICO about our use of your information at any time, but of course we'd like to try and help you with any problems you are having first so please consider raising any issue or complaint you have with any one of NGCV's organisations first. Your satisfaction with our services is very important to all of us and we will always strive to resolve any problems and complaints you have wherever possible.

Contact with NGCV can be made through its nominated representative for the purposes of The Insider by emailing Lorna Dennison or writing to Morris Hargreaves McIntyre, 50 Copperas Street, Manchester M4 1HS.*

* Morris Hargreaves McIntyre administrates The Insider on behalf of NGCV organisations as joint data controllers of The Insider.