The Insider privacy policy

What is The Insider?

The Insider is a shared, 'opt-in' database of the details of audience members who are interested in receiving offers and information about visits to cultural venues and activities. 'Opt in' means we won't add your details to The Insider unless you confirm you would like us to do so and that you agree to the terms of this policy which explains what we do with the information in The Insider.

Who's behind The Insider?

The Insider is a joint project by a group of leading North East based cultural organisations (the Newcastle Gateshead Cultural Venues Consortium or NGCV), operating venues across visual arts, performing arts, music, dance, film, writing and literature, heritage, archives and museums and science communication in North East England.

The current members of NGCV involved in The Insider are:

  • Baltic Centre for Contemporary Art (operated by Baltic Flour Mills Visual Arts Trust)
  • Dance City (trading name of Dance North)
  • International Centre for Life Trust
  • Live Theatre (operated by North East Theatre Trust Limited)
  • Northern Stage (Theatrical Productions) Limited
  • Sage Gateshead (North Music Trust)
  • Seven Stories (trading name of The Centre for Children's Books)
  • Tyne & Wear Archives & Museums (lead authority of which is Newcastle City Council)
  • Tyneside Cinema

NGCV is supported by a research partner and technology partner:

Privacy commitment

All the venues involved in NGCV are committed to safeguarding your privacy and to this end we have developed the following Privacy Policy to deal with issues which may concern you about how and why we're keeping and using information about you. Please read the Privacy Policy to understand how your personal information will be treated. This policy may change from time-to-time so please check it periodically. It was last updated on 25 May 2018. All members of NGCV operate in accordance with the General Data Protection Regulation.

The General Data Protection Regulation (GDPR)

The General Data Protection Regulation (GDPR) states that personal data can only be processed if there is a legal ground to do so. The GDPR provides six legal grounds under which personal information can be processed lawfully and stipulates that an organisation’s privacy notice must include reference to this.

The legal grounds that is relevant to The Insider's use of your personal information for The Insider is:

Consent: the data subject has given consent to the processing of his or her personal data for one or more specific purposes.

What personal data is stored?

When you join The Insider, you consent to your name, contact details and family status being stored on our database, along with information you give us about your past, present and potential future interest in any of NGCV organisations, the cultural forms and programmes they provide and your preferences and attitudes.

Who is my information shared with?

Only once you have confirmed your express wish to 'opt in' will your data be added to The Insider. The personal information you supply and questions you answer when you sign up to The Insider help us to understand your interest in cultural experiences and art forms. We use an audience segmentation model called Culture Segments. When you sign up to The Insider you will be assigned a Culture Segment based on the answers you provide on the sign-up form. This helps us to provide you with information, special content and offers for events and programmes on behalf of the nine cultural venues that are involved in The Insider.

Helping NGCV operate and use The Insider are the research partner and technology partner identified above. The Insider will be shared with them so they can help NGCV to process your information in a carefully targeted way so you don't get bombarded with offers you are not interested in and to help us to store your information safely and securely and for these reasons we only allow them to use the information in The Insider for the purposes necessary to perform their obligations to NGCV. We do not allow them to use information in The Insider for their own use or marketing and we do not allow them to share it with any other third parties outside NGCV.

We will not share your personal information with any third parties.

How is your personal information used?

The personal information you supply helps us provide you with any offers for events and programmes at the cultural venues taking part in NGCV.

The Insider may use your personal information to contact you via email to:

  • communicate offers and incentives;
  • respond to requests or enquiries made by you;
  • correspond with you about a competition;
  • invite your feedback or conduct research;
  • updating your personal information.

We may from time-to-time ask you for further information in order to update The Insider or for particular purposes. We will always tell you how we will use any further information received from you. Periodically, we will need to send you our website and service announcement updates.

You have the right to obtain from us an electronic or paper copy of all personal information concerning yourself by emailing

If you decide you don't want to be part of The Insider at any time you just need to notify us by email as mentioned above and we shall ensure information about you held on The Insider is removed from the mailing list and no longer used. You will always get the chance to unsubscribe from The Insider if you want to at any time when you receive information from us.

How we protect your information

We take every precaution to protect your information. To this end we maintain strict physical, electronic and administrative safeguards to protect user's personal information from unauthorised or inappropriate access. All personal information stored by us is kept on a server in a secure environment.

Unless agreed by you for marketing purposes, only employees and approved contractors/developers of NGCV which we may appoint from time-to-time, and who need the information to perform a specific job, are granted access to personally identifiable information.

Users Under 18

If you are under 18, please ensure that you obtain your parent/guardian's consent before confirming you wish your information to be included in The Insider.

About us

Each member of NGCV is what is known as a data controller of The Insider. This phrase 'data controller' is a legal term used to describe the organisation which controls the way information is used and processed.

Each of the organisations in NGCV are individually registered under the General Data Protection Regulations with the Information Commissioner's Office which regulates data protection and privacy matters in the UK. You can make a complaint to the ICO about our use of your information at any time, but of course we'd like to try and help you with any problems you are having first so please consider raising any issue or complaint you have with Your satisfaction with our services is very important to all of us and we will always strive to resolve any problems and complaints you have wherever possible.